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PNG vs JPEG vs WebP: Which Format Should You Export?

Transparency, file size and quality compared, with a simple rule for choosing an export format every time.

5 min read

The format you export decides whether your cutout keeps its transparency and how heavy the file is.

PNG

Lossless and the only common format with a real alpha channel. Use PNG whenever the background must stay transparent — logos, product cutouts destined for a coloured page, overlays.

JPEG

No transparency at all. A transparent area is flattened, usually to white or black. Use JPEG only after you have replaced the background with a solid colour, gradient or photo.

WebP

Supports transparency and compresses far smaller than PNG. Excellent for the web; less universally supported by older desktop software.

Side-by-side of the same cutout exported as PNG, JPEG and WebP with file sizes.

The simple rule

  • Transparent background needed → PNG
  • Web performance matters and transparency is needed → WebP
  • Flat background already applied and you want the smallest file → JPEG

Step-by-step instructions live in the export guide

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